Skip to main content
EXTENDED SEARCH
Log in
Top
Published in:

2019 | OriginalPaper | Chapter

1. Introduction

Author : Sridhar Seshadri

Published in: Essentials of Business Analytics

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Business analytics is the science of posing and answering data questions related to business. Business analytics has rapidly expanded in the last few years to include tools drawn from statistics, data management, data visualization, and machine learning. There is increasing emphasis on big data handling to assimilate the advances made in data sciences. As is often the case with applied methodologies, business analytics has to be soundly grounded in applications in various disciplines and business verticals to be valuable. The bridge between the tools and the applications are the modeling methods used by managers and researchers in disciplines such as finance, marketing, and operations. This book provides coverage of all three aspects: tools, modeling methods, and applications.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 102.000 books
  • more than 537 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Insurance + Risk


Secure your knowledge advantage now!

inform now

Springer Professional "Engineering + Technology"

Online-Abonnement

Springer Professional "Engineering + Technology" gives you access to:

  • more than 67.000 books
  • more than 390 journals

from the following specialised fileds:

  • Automotive
  • Business IT + Informatics
  • Construction + Real Estate
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Mechanical Engineering + Materials





 

Secure your knowledge advantage now!

inform now

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 67.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

inform now
next chapter Data Collection
Metadata
Title
Introduction
Author
Sridhar Seshadri
Copyright Year
2019
Book
Essentials of Business Analytics

Print ISBN: 978-3-319-68836-7

Electronic ISBN: 978-3-319-68837-4

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-319-68837-4_1

Premium Partner

    Image Credits