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2013 | OriginalPaper | Chapter

1. Introduction

Author : Frank P. Jozsa Jr.

Published in: College Sports Inc.

Publisher: Springer New York

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Abstract

For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns. Thus, they obtain a portion of revenue for their sports programs from local, regional, and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs while controversial became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.

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Metadata
Title
Introduction
Author
Frank P. Jozsa Jr.
Copyright Year
2013
Publisher
Springer New York
DOI
https://doi.org/10.1007/978-1-4614-4969-0_1