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2022 | OriginalPaper | Chapter

16. Introduction

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Abstract

E-commerce firms, i.e., providers of online shops and platforms for physical goods to consumers, already account for more than 20% of total global retail sales. They benefit from Internet-based technologies that reduce expansion barriers and offer opportunities for internationalization. The focus of this study is to examine how the internationalization rhythm and speed of e-commerce firms—that is, different from manufacturing firms and born globals—affect firm growth and whether institutional distances are important contexts for this relationship.
Metadata
Title
Introduction
Author
Carolina Sinning
Copyright Year
2022
DOI
https://doi.org/10.1007/978-3-658-38050-2_16