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1. Introduction

  • 2025
  • OriginalPaper
  • Chapter
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Abstract

This chapter delves into the critical role of fact-checking in digital media, tracing its evolution from a specialized task to a global phenomenon. It highlights the increasing importance of fact-checking in combating misinformation, especially during the COVID-19 pandemic, and explores the various strategies employed by platforms like Meta, X, TikTok, and YouTube. The study investigates how these strategies shape user trust and engagement, using surveys and expert interviews to evaluate their effectiveness. Additionally, it examines the financial consequences of misinformation, including market volatility and consumer behavior. The chapter also discusses the institutionalization of fact-checking, the role of the International Fact-Checking Network, and the challenges faced by fact-checking organizations. By analyzing the timeline and methods of fact-checking across platforms, the chapter provides insights into the balance between content credibility and business imperatives, offering a comprehensive overview of the current fact-checking landscape and its impact on digital media ecosystems.

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Title
Introduction
Author
Madhura Dumbre
Copyright Year
2025
DOI
https://doi.org/10.1007/978-3-658-50185-3_1