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Published in:
2003 | OriginalPaper | Chapter
Introduction
Authors : Mats Lindgren, Hans Bandhold
Published in: Scenario Planning
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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We chose to call this book Scenario Planning: The Link Between Future and Strategy because scenario planning is what we do as human beings all the time. The healthy brain is constantly writing scenarios, interpreting signals in the environment and reframing them into meaningful images of and trajectories into the future. Healthy organizations do this too.