Skip to main content
EXTENDED SEARCH
Log in
Top

Investment Awareness and Financial Literacy Among Millennials in India

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Authors
Ibha Rani
A. Chand Pasha
L. G. Nagaraju
M. Nandisha
A. Sadiq Pasha
Published in
Sustainable Digital Technology and Ethics in an Ever-Changing Environment
Publisher
Springer Nature Switzerland

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

This study explores the factors influencing investment awareness and financial literacy among millennials in India, focusing on the impact of financial literacy, access to financial information, social influence, spending patterns, and attitudes toward risk. A sample of 307 respondents aged 25–40, selected through convenience sampling, provided insights through a structured online questionnaire. The demographic analysis revealed a diverse respondent profile, with 45% aged 25–30, 50% holding postgraduate degrees, 60% employed full-time, and 70% residing in urban areas. Data analysis was conducted using correlation analysis to examine the relationship between the independent variables and investment awareness. The study's findings provide a comprehensive understanding of how financial literacy and access to information influence investment decisions among millennials, offering insights for enhancing financial education and investment behavior. As per correlation matrix, the most influencing factor for Investment awareness is financial literacy while the least is Social Influence.

Please log in to get access to your license.

Log in Register for free

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 102.000 books
  • more than 537 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Insurance + Risk


Secure your knowledge advantage now!

inform now

Springer Professional "Engineering + Technology"

Online-Abonnement

Springer Professional "Engineering + Technology" gives you access to:

  • more than 67.000 books
  • more than 390 journals

from the following specialised fileds:

  • Automotive
  • Business IT + Informatics
  • Construction + Real Estate
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Mechanical Engineering + Materials





 

Secure your knowledge advantage now!

inform now

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 67.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

inform now
previous chapter Uses and Challenges of Digital Technologies in Business: A Multi Case-Study Approach
next chapter Gold Investment Behaviour: A Study on the Attitude of Investors’ Preference in Gold
Title
Investment Awareness and Financial Literacy Among Millennials in India
Authors
Ibha Rani
A. Chand Pasha
L. G. Nagaraju
M. Nandisha
A. Sadiq Pasha
Copyright Year
2025
Book
Sustainable Digital Technology and Ethics in an Ever-Changing Environment

Print ISBN: 978-3-031-86711-8

Electronic ISBN: 978-3-031-86712-5

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-86712-5_23
This content is only visible if you are logged in and have the appropriate permissions.