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2019 | OriginalPaper | Chapter

Is a typical Mercedes-Benz Driving Character still necessary with an increasing number of driver assistance systems?

Authors : Stefan Botev, Horst Brauner, Ludger Dragon

Published in: 19. Internationales Stuttgarter Symposium

Publisher: Springer Fachmedien Wiesbaden

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Abstract

If you read the German automotive press one can get the impression that the journalists know the character of the brand Mercedes-Benz. Expressions like “A Benz like it should be.” or “a Daimler with typical values …” underline the character of the Mercedes-Benz driving behavior. This expectation is also there for our customers. Expressions like “the Mercedes under the …” demonstrate this assessment.

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Metadata
Title
Is a typical Mercedes-Benz Driving Character still necessary with an increasing number of driver assistance systems?
Authors
Stefan Botev
Horst Brauner
Ludger Dragon
Copyright Year
2019
DOI
https://doi.org/10.1007/978-3-658-25939-6_2