Skip to main content
Top

2024 | OriginalPaper | Chapter

20. Is Your Presentation Sexy Enough?

The Art of Convincing Stakeholders

Author : Raphael H Cohen

Published in: Pre-Project Excellence

Publisher: Springer Nature Switzerland

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

ISO 56007 suggests the two-document approach as a valid alternative to the traditional business plan for presenting concepts to decision-makers innovators. The two-document approach corresponds to the approach that the IpOp Model has been advocating since 2006: one concept/Opportunity Case that gives decision-makers all the essential information they need to allocate Resources to projects except the Implementation plan that is presented in a separate document, only when Decision-makers are convinced by the merits of the project. As an example of concept case, ISO 56007 presents in its annex almost the same IpOp Model template that is described in this chapter. By mastering the IpOp Model and its key parameters, robust concept/Opportunity Cases can be developed according to ISO 56007 recommendations. By leveraging the Decision-makers drivers and psychology, the IpOp Model template uses a storyline designed to build trust, mindshare, and buy-in. This chapter provides insights into how the IpOp Model can help to provide relevant information for each component of the concept/Opportunity Case. This chapter also provides a table illustrating how the IpOp Model can be used to develop a business plan.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Footnotes
1
This study examined whether writing a business plan before launching a new venture affects the subsequent performance of the venture. The data set comprised new ventures started by Babson College alumni who graduated between 1985 and 2003. The analysis revealed that there was no difference between the performance of new businesses launched with or without written business plans. The findings suggest that unless a would-be entrepreneur needs to raise substantial start-up capital from institutional investors or business angels, there is no compelling reason to write a detailed business plan before opening a new business.
 
2
Mortimer Feinberg and John J. Tarrant, Why Smart People Do Dumb Things, Simon & Schuster, 1995.
 
3
“Radical Innovation - How Mature Companies Can Outsmart Upstarts,” Richard Leifer, 2000, Harvard Business Publishing, Boston.
 
4
Since each Customer must have its own Benchmarking, Table 8.​3 that shows the Employees Benchmarking should normally be inserted here but to save space this table is not repeated.
 
5
Note that the first four bullet points address Tactical Moves that are not clearly defined. Therefore, they should be considered as Unknowns to be included in the list of Unknowns (whether critical or non-critical Unknowns) of section 19.
 
6
See Chap. 19.
 
7
e.g., access to markets, networks, expertise, equipment and other resources, people, synergies, etc.
 
8
Enterprise Resource Planning, a system that is used to manage and coordinate all the resources, information, and functions of a business (Wikipedia).
 
9
ISO 56007, section 6.4.3.6 and annex C5.
 
Metadata
Title
Is Your Presentation Sexy Enough?
Author
Raphael H Cohen
Copyright Year
2024
DOI
https://doi.org/10.1007/978-3-031-61774-4_20

Premium Partner