Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top

Islamic Advertising Revisited: Implications of Islamic Principles in Advertising

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Authors
Nurzahidah Haji Jaapar
Anis Husna Abdul Halim
Sharifah Fadylawaty Syed Abdullah
Mohd Faiz Mohamed Yusof
Mohd Dani Muhamad
Published in
Eurasian Business and Economics Perspectives
Publisher
Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

This chapter delves into the significance of integrating Islamic principles into advertising, addressing the ethical gaps in contemporary marketing practices. It critically examines the current state of advertising, which often lacks moral considerations, leading to harmful practices such as promoting unsafe products and exploiting vulnerable groups. The study argues that Islamic advertising, rooted in principles like truthfulness, modesty, and fairness, can provide a viable solution. By analyzing ancient Islamic texts, the chapter offers a comprehensive framework for ethical advertising, emphasizing the importance of honesty, respect for consumers, and avoidance of offensive content. This approach not only protects consumers but also contributes positively to social, economic, and commercial outcomes. The chapter concludes by highlighting the dynamic nature of Islamic advertising guidelines and their relevance in the modern era, encouraging further research to expand the understanding of ethical advertising practices.
AI Generated

This summary of the content was generated with the help of AI.

Already a customer? Then log in here to gain access.

Customer login

Not a customer yet? Then find out more about our access models now:

Individual Access

Start your personal individual access now. Get instant access to more than 164,000 books and 540 journals – including PDF downloads and new releases.

Starting from 54,00 € per month!    

Get access

Access for Businesses

Utilise Springer Professional in your company and provide your employees with sound specialist knowledge. Request information about corporate access now.

Find out how Springer Professional can uplift your work!

Contact us now

For explorers: Get to know our platforms better with a free registration.

Register for free
previous chapter Digital Marketing Adoption Framework for Small Businesses in Egypt: A Grounded Theory Approach
next chapter Analysis of Nonfinancial Reporting and Integrated Reporting Application: The Case of State-Owned Companies in Croatia, Slovenia, and Serbia—Some Initial Evidence
Title
Islamic Advertising Revisited: Implications of Islamic Principles in Advertising
Authors
Nurzahidah Haji Jaapar
Anis Husna Abdul Halim
Sharifah Fadylawaty Syed Abdullah
Mohd Faiz Mohamed Yusof
Mohd Dani Muhamad
Copyright Year
2022
Book
Eurasian Business and Economics Perspectives

Print ISBN: 978-3-030-94035-5

Electronic ISBN: 978-3-030-94036-2

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-030-94036-2_15
This content is only visible if you are logged in and have the appropriate permissions.

Premium Partner

    Image Credits
    Salesforce.com Germany GmbH/© Salesforce.com Germany GmbH, IDW Verlag GmbH/© IDW Verlag GmbH, Diebold Nixdorf/© Diebold Nixdorf, Ratiodata SE/© Ratiodata SE, msg for banking ag/© msg for banking ag, Governikus GmbH & Co. KG/© Governikus GmbH & Co. KG, Horn & Company GmbH/© Horn & Company GmbH, EURO Kartensysteme GmbH/© EURO Kartensysteme GmbH, Jabatix S.A./© Jabatix S.A.