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2015 | OriginalPaper | Chapter

Issues in Marketing High Technology Services and Products

Author : Kenneth Traynor

Published in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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Marketing is going to make the difference between the winners and the losers among high technology companies. Special issues associated with marketing high technology services and products are discussed with particular emphasis on the growth of high technology services.

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previous chapter “Extensive” Computerization in Organizations: Marketing Implications
next chapter Strategic Pricing for High Technology Goods and Services
Metadata
Title
Issues in Marketing High Technology Services and Products
Author
Kenneth Traynor
Copyright Year
2015
Book
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16942-2

Electronic ISBN: 978-3-319-16943-9

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16943-9_94