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Through examining three extremely important cases—Facebook, Uber, and Airbnb—this chapter illustrates the general kinds of assumptions one has to make in starting new businesses and keeping existing ones successful. Uber and Airbnb are especially noteworthy since they are the quintessence of organizations that have produced disruptive change.
A well-tested method known as Strategic Assumption Surfacing and Testing (SAST) for uncovering, challenging, and monitoring key assumptions and stakeholders that underlie key business plans is described in detail. In essence, assumptions are the presumed properties of key stakeholders.
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- It Is All About Assumptions: The Critical Role of an Applied Epistemologist
Ian I. Mitroff
- Palgrave Macmillan US
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- Chapter 1
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