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2019 | OriginalPaper | Chapter

Japanese University Students’ Acceptance of Cross-border Electronic Commerce

Authors : Takashi Okamoto, Jiro Yatsuhashi, Naoki Mizutani

Published in: Multidisciplinary Social Networks Research

Publisher: Springer Singapore

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Abstract

With increasing smartphone penetration, online purchasing has become a common and representative purchasing channel. The development of the Internet, enabling online transactions, has led to the emergence of cross-border electronic commerce. Despite the fact that online shopping sites are developing very quickly, the factors that influence consumers’ purchase intention (PI) on cross-border online shopping sites are not clear. Furthermore, prior studies have not identified the perceived differences between domestic and cross-border online shopping sites.

This study examines young people’s acceptance of both domestic and cross-border online shopping sites, and identifies the relationships among the variables involved in online shopping sites. This study indicates that the PI with online shopping sites is directly influenced by perceived usefulness (PU), trust (TR), and credibility of personal information protection (PIP) on online shopping sites. In addition, this study reveals the perceived differences between domestic and cross-border online shopping sites. In particular, credibility of PIP and TR of cross-border online shopping sites strongly influences PI, and PU weakly influences PI. On the other hand, PU, PIP, and TR of domestic online shopping sites have a similar influence on PI.

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Title: Japanese University Students’ Acceptance of Cross-border Electronic Commerce
Authors: Takashi Okamoto
Jiro Yatsuhashi
Naoki Mizutani
Publisher: Springer Singapore
Book: Multidisciplinary Social Networks Research
Print ISBN: 978-981-15-1757-0

Electronic ISBN: 978-981-15-1758-7

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-981-15-1758-7_9

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