Top

Journal of Chinese Political Science

Published in:

01-03-2011 | Book Review

Jing Wang, Brand New China: Advertising, Media, and Commercial Culture

Cambridge, MA: Harvard University Press, 2008, 432 pp. $28.95 Hardcover

Author: Zhiqun Zhu

Published in: Journal of Chinese Political Science | Issue 1/2011

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Excerpt

Advertising, or guang gao, is not new to China. Signboards inscribed in calligraphy began to spring up during the Song Dynasty (960–1279). Even Communist publications such as Li Dazhao and Chen Duxiu’s Weekly Review (1918) and Mao Zedong’s Xiang River Review (1919) openly solicited advertisers and used ads to promote “China-made” goods, progressive journals, and anti-imperialist ideology (p. 7). But it is in post-Mao era that advertising and branding have flourished in China. Today, advertising not only permeates Chinese TV and print media but has gone digital as Generations X and Y (those born between 1978 and 2000) become addicted Netizens and cell phone users. …

previous article Stephanie Hemelryk Donald and Robert Benewick, Pocket China Atlas: Maps and Facts at Your Fingertips

next article J. Megan Greene, The Origins of the Developmental State in Taiwan: Science Policy and the Quest for Modernization

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Title: Jing Wang, Brand New China: Advertising, Media, and Commercial Culture
Cambridge, MA: Harvard University Press, 2008, 432 pp. $28.95 Hardcover
Author: Zhiqun Zhu
Publication date: 01-03-2011
Publisher: Springer Netherlands
Published in: Journal of Chinese Political Science / Issue 1/2011
Print ISSN: 1080-6954
Electronic ISSN: 1874-6357
DOI: https://doi.org/10.1007/s11366-010-9135-x

Springer Professional

Excerpt

Please log in to get access to your license.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Other articles of this Issue 1/2011

‘Constructing a New Socialist Countryside’ and Beyond: An Analytical Framework for Studying Policy Implementation and Political Stability in Contemporary China

Chinese MNCs as China’s New Long March: A Review and Critique of the Western Literature

J. Megan Greene, The Origins of the Developmental State in Taiwan: Science Policy and the Quest for Modernization

Stephanie Hemelryk Donald and Robert Benewick, Pocket China Atlas: Maps and Facts at Your Fingertips

Building China’s Soft Power for a Peaceful Rise

Understanding Economic Development and Institutional Change: East Asian Development Model Reconsidered with Implications for China