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Published in: Marketing Review St. Gallen 1/2015

01-03-2015 | Schwerpunkt

Job-to-be-done-Logik in der Praxis

Authors: Alice Šáchová-Kleisli, Beat Walther

Published in: Marketing Review St. Gallen | Issue 1/2015

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Kunden haben sich in den vergangenen Jahren vor allem wegen der digitalen Revolution zur zentralen Marktkraft entwickelt. Die neue Macht der Kunden zwingt Unternehmen zu einem radikalen Umdenken. Die auf der Job-to-be-done-Logik basierende CFI-Methode kann die nötige Transformation vorantreiben, indem sie einen neuen, unverfälschten Blick aus Sicht der Kunden möglich macht. …
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Metadata
Title
Job-to-be-done-Logik in der Praxis
Authors
Alice Šáchová-Kleisli
Beat Walther
Publication date
01-03-2015
Publisher
Springer Fachmedien Wiesbaden
Published in
Marketing Review St. Gallen / Issue 1/2015
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI
https://doi.org/10.1007/s11621-015-0508-6