Female political leadership is associated with increased investments in health and education, and lower corruption. However, social norms and stereotypes favor male leaders globally. This research examines the impact of the gender of leaders who …

This paper analyzes the implications of network externalities on the profitability of a monopolist’s pricing strategies. It shows that when consumer heterogeneity is sufficiently high, personalized pricing results into higher profits for the …

Animism (perceiving an object as alive) and anthropomorphism (perceiving an object as a person) are two distinct cognitive processes, but they have often been conflated in marketing research. For example, the popular method of manipulating …

Mindfulness content has proliferated on social media platforms, where it is frequently incorporated into campaigns aimed at promoting brands and products. However, there is limited understanding about how mindfulness-centered product promotion …

(Thomas and Morwitz Journal of Consumer Research, 32(1), 54–64, 2005) demonstrated the left-digit effect (LDE): nine-ending prices influence our perception of price magnitude, but only if they trigger a change of the leftmost digit. We present a …

AI conversational agents are increasingly prevalent in marketing practices. A recent effort to make AI conversational agents humanlike is the use of conversational fillers, such as uh, um, and hmm. While computer science research has shown that …

This research delves into the diverse effects of mass shootings on the real estate market, specifically examining the gender dynamics at play. We use a difference-in-differences identification strategy in the context of the mass shooting in 2000 …

By investigating the impact of different presentation orders, Mogilner et al. (2013) demonstrated that consumers are more satisfied and committed when the options of a choice set were presented all at once (simultaneously) rather than one at a …

To disclose or not? Despite valuable insights on the impact of influencer disclosure, marketers and influencers remain hesitant. This research quantitatively integrates 288 effect sizes from 37 studies involving 12,721 participants to draw …

Understanding factors that influence various consumers and their willingness to engage in pro-environmental behaviors is increasingly important. In three studies, this research demonstrates that social observability negatively impacts …

Brand managers increasingly add altruistic product attributes, such as fair trade or charitable donations, to their products to account for consumers’ increasing expectations of altruistic brand behavior. Despite the extensive amount of altruistic …

This research delves into the realm of chatbot anthropomorphism and its potential negative implications, with a specific focus on the preferences of individuals with autism. While existing literature often highlights the positive effects of …

Easter eggs are initially hidden elements of a consumer experience that have little direct commercial benefit for the brand. While Easter eggs may have been present in video games and software since the 1970s, they are now found in more and more …

Previous studies mainly investigated consumption experience sharing on social media that positively affects consumer decisions. However, these studies only focused on the traditional consumer decision process of purchase-experience-share, without …

This research investigates the phenomenon of intertemporal purchase acceleration in the context of lottery purchases. Using actual sales data, we demonstrate that individuals’ willingness to purchase lottery tickets increases as the draw day …

In this paper, I share a few insights on our remarkable field to explore what creates a beautiful life. I conceptualize that the idea of a “beautiful life” is defined not by transient moments of happiness but by a profound sense of meaning and …

In an era where consumers frequently encounter product information within confined visual space, understanding how to better utilize such spatial constraints is vital. We propose and demonstrate that consumers are more likely to make a purchase …

Understanding how consumers maintain their brand relationships has important implications for marketers as committed consumers contribute significant value to firms. In the present research, we propose and test one such way consumers protect their …

This study investigates the short-term impact of generative AI, exemplified by the introduction of ChatGPT, on user contributions in a coding Q&A platform. We find that the introduction of ChatGPT led to a reduction in the number of high-quality …

This paper presents a comprehensive overview of the significant contributions of the 2024 AMA Converse Award recipient Dr. Greg M. Allenby, as presented at the Converse Symposium held at the Gies College of Business, University of Illinois, at …