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Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 1/2021

Issue 1/2021

Table of Contents ( 12 Articles )

02-10-2020 | Editorial | Issue 1/2021

Reviewers as developmental coaches

Mark B. Houston, John Hulland

30-10-2020 | Methodological Paper | Issue 1/2021

An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment

Jan-Benedict E.M. Steenkamp, Alberto Maydeu-Olivares

04-11-2020 | Conceptual/Theoretical Paper | Issue 1/2021 Open Access

A strategic framework for artificial intelligence in marketing

Ming-Hui Huang, Roland T. Rust

10-06-2020 | Conceptual/Theoretical Paper | Issue 1/2021 Open Access

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Fangfang Li, Jorma Larimo, Leonidas C. Leonidou

09-03-2020 | Conceptual/Theoretical Paper | Issue 1/2021

An emerging theory of loyalty program dynamics

Jisu J. Kim, Lena Steinhoff, Robert W. Palmatier

31-07-2020 | Conceptual/Theoretical Paper | Issue 1/2021

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse

24-04-2020 | Original Empirical Research | Issue 1/2021 Open Access

Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial

Pierre Dubois, Paulo Albuquerque, Olivier Allais, Céline Bonnet, Patrice Bertail, Pierre Combris, Saadi Lahlou, Natalie Rigal, Bernard Ruffieux, Pierre Chandon

03-06-2020 | Original Empirical Research | Issue 1/2021 Open Access

Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions

Anna Salonen, Harri Terho, Eva Böhm, Ari Virtanen, Risto Rajala

02-07-2020 | Correction | Issue 1/2021

Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions

Anna Salonen, Harri Terho, Eva Böhm, Ari Virtanen, Risto Rajala

03-03-2020 | Review Paper | Issue 1/2021

Consumer dynamics: theories, methods, and emerging directions

Jonathan Z. Zhang, Chun-Wei Chang

23-04-2020 | Correction | Issue 1/2021

Correction to: Consumer dynamics: theories, methods, and emerging directions

Jonathan Z. Zhang, Chun-Wei Chang

17-06-2020 | Review Paper | Issue 1/2021

Upper echelons research in marketing

Kimberly A. Whitler, Ben Lee, Ryan Krause, Neil A. Morgan

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