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Journal of the Academy of Marketing Science

Issue 1/2022

Content (12 Articles)


To boldly go…

John Hulland, Mark B. Houston


How could anyone forget Harold W. Berkman?

Barry J. Babin, Nina Krey


Guest Editorial: Responsible Research in Marketing

Michael Haenlein, Mary Jo Bitner, Ajay K. Kohli, Katherine N. Lemon, David J. Reibstein


Reimagining marketing strategy: driving the debate on grand challenges

Ko de Ruyter, Debbie Isobel Keeling, Kirk Plangger, Matteo Montecchi, Maura L. Scott, Darren W. Dahl

Conceptual/Theoretical Paper

The future of buyer–seller interactions: a conceptual framework and research agenda

Michael Ahearne, Yashar Atefi, Son K. Lam, Mohsen Pourmasoudi

Open Access Methodological Paper

Revisiting Gaussian copulas to handle endogenous regressors

Jan-Michael Becker, Dorian Proksch, Christian M. Ringle

Open Access Original Empirical Research

The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation

Sven Baehre, Michele O’Dwyer, Lisa O’Malley, Nick Lee

Original Empirical Research

Designing satisfying service encounters: website versus store touchpoints

Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi, Lars Witell

Open Access Original Empirical Research

Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols

Stijn Maesen, Lien Lamey, Anne ter Braak, Léon Jansen

Original Empirical Research

Contained: why it’s better to display some products without a package

Courtney Szocs, Sara Williamson, Adam Mills

Original Empirical Research

40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis

Alex Belli, Anne-Maree O’Rourke, François A. Carrillat, Ljubomir Pupovac, Valentyna Melnyk, Ekaterina Napolova

Open Access Original Empirical Research

Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity

Alexander Mafael, Sascha Raithel, Stefan J. Hock

Current Publications