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Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 2/1999

Issue 2/1999

Table of Contents ( 11 Articles )

01-03-1999 | Issue 2/1999

Guest editorial: The past, present, and future of the marketing discipline

Naresh K. Malhotra

01-03-1999 | Issue 2/1999

Marketing strategy: An assessment of the state of the field and outlook

P. Rajan Varadarajan, Satish Jayachandran

01-03-1999 | Issue 2/1999

The strategic imperative and sustainable competitive advantage: Public policy implications of resource-advantage theory

Shelby D. Hunt

01-03-1999 | Issue 2/1999

Marketing research: A state-of-the-art review and directions for the twenty-first century

Naresh K. Malhotra, Mark Peterson, Susan Bardi Kleiser

01-03-1999 | Issue 2/1999

The role of emotions in marketing

Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer

01-03-1999 | Issue 2/1999

Remembering versus knowing: Issues in buyers’ processing of price information

Kent B. Monroe, Angela Y. Lee

01-03-1999 | Issue 2/1999

Organizing and managing channels of distribution

Gary L. Frazier

01-03-1999 | Issue 2/1999

Personal selling and sales management: A relationship marketing perspective

Barton A. Weitz, Kevin D. Bradford

01-03-1999 | Issue 2/1999

Trademark dilution and the practice of marketing

Robert A. Peterson, Karen H. Smith, Philip C. Zerrillo

01-03-1999 | Issue 2/1999

Sampling in the twenty-first century

Seymour Sudman, Edward Blair

01-03-1999 | Issue 2/1999

Reviews of books

Victoria L. Crittenden, Bruce H. Clark, Charles Noble, Jennifer Moisan, Mark Kay, Jacquelyn Warwick

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