Journal of the Academy of Marketing Science

Corporate branding, identity, and customer response

Peter A. Dacin, Tom J. Brown

Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminology

Tom J. Brown, Peter A. Dacin, Michael G. Pratt, David A. Whetten

Corporate identity and the societal constituent

Jay M. Handelman

The penguin’s window: Corporate brands from an open-source perspective

Leyland F. Pitt, Richard T. Watson, Pierre Berthon, Donald Wynn, George Zinkhan

Identity, identification, and relationship through social alliances

Ida E. Berger, Peggy H. Cunningham, Minette E. Drumwright

The influence of corporate character on customers and employees: Exploring similarities and differences

Rosa Chun, Gary Davies

Building corporate associations: Consumer attributions for corporate socially responsible programs

Pam Scholder Ellen, Deborah J. Webb, Lois A. Mohr

The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment

Sankar Sen, C. B. Bhattacharya, Daniel Korschun

Drawing inferences about others on the basis of corporate associations

Yeosun Yoon, Zeynep Gürhan-Canli, Beyza Bozok

Identification management and its bases: Bridging management and marketing perspectives through a focus on affiliation dimensions

M. Teresa Cardador, Michael G. Pratt

Enough is enough! When identification no longer prevents negative corporate associations

Sabine A. Einwiller, Alexander Fedorikhin, Allison R. Johnson, Michael A. Kamins

Brand portfolio, corporate image, and reputation: Managing brand deletions

Rajan Varadarajan, Mark P. DeFanti, Paul S. Busch

Consumer evaluations of corporate brand redeployments

Anupam Jaju, Christopher Joiner, Srinivas K. Reddy

What doesbrand mean? historical-analysis method and construct definition

Barbara B. Stern

Brands matter: An empirical demonstration of the creation of shareholder value through branding

Thomas J. Madden, Frank Fehle, Susan Fournier

Imperfect information: The persistence of price dispersion on the web

Joan Lindsey-Mullikin, Dhruv Grewal

Driving organizational citizenship behaviors and salesperson in-role behavior performance: The role of management control and perceived organizational support

Nigel F. Piercy, David W. Cravens, Nikala Lane, Douglas W. Vorhies

Reviews of Books

Peggy Cunningham, Sunil Erevelles, David Detomasi, Steven H. Seggie

Marketing and the law

Ann Morales Olazábal, Anita Cava, René Sacasas, David Griffith, Bryan McKinney, Rita Marie Cain

Special issue ofJournal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue”