Issue 2/2018
Content (10 Articles)
Original Empirical Research
An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards
Michelle D. Steward, James A. Narus, Michelle L. Roehm
Original Empirical Research
The impact of a sales team’s perceived entitativity on customer satisfaction
Chen Wang, JoAndrea Hoegg, Darren W. Dahl
Original Empirical Research
Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort
Anna G. Devlin, Wedad Elmaghraby, Rebecca W. Hamilton
Original Empirical Research
Cause marketing and customer profitability
Michel Ballings, Heath McCullough, Neeraj Bharadwaj
Original Empirical Research
Understanding the long-term implications of retailer returns in business-to-business relationships
Lauren Skinner Beitelspacher, Thomas L. Baker, Adam Rapp, Dhruv Grewal
Original Empirical Research
Debates and assumptions about motion picture performance: a meta-analysis
François A. Carrillat, Renaud Legoux, Allègre L. Hadida
Original Empirical Research
Building a multi-category brand: when should distant brand extensions be introduced?
Jeffrey R. Parker, Donald R. Lehmann, Kevin Lane Keller, Martin G. Schleicher
Original Empirical Research
Hey big spender! A golden (color) atmospheric effect on tipping behavior
Na Young Lee, Stephanie M. Noble, Dipayan Biswas
Conceptual/Theoretical Paper
Pre-release consumer buzz
Mark B. Houston, Ann-Kristin Kupfer, Thorsten Hennig-Thurau, Martin Spann