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Journal

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 2/2020

Issue 2/2020

Table of Contents ( 3 Articles )

08-08-2019 | Original Empirical Research | Issue 2/2020 Open Access

Price negotiating for services: elucidating the ambivalent effects on customers’ negotiation aspirations

Sascha Alavi, Johannes Habel, Marco Schwenke, Christian Schmitz

17-08-2019 | Original Empirical Research | Issue 2/2020

Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry

Joaquin Sanchez, Carmen Abril, Michael Haenlein

20-07-2019 | Original Empirical Research | Issue 2/2020

Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures

Hans-Jörg Winkler, Verena Rieger, Andreas Engelen

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