Journal of the Academy of Marketing Science 2/2022

08-11-2021 | Review Paper

Marketing research on Mobile apps: past, present and future

Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja, Paul Harrigan

08-01-2022 | Conceptual/Theoretical Paper

Online influencer marketing

Fine F. Leung, Flora F. Gu, Robert W. Palmatier

12-10-2021 | Original Empirical Research

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures

Malika Malika, Durairaj Maheswaran, Shailendra Pratap Jain

06-08-2021 | Original Empirical Research

More than money: establishing the importance of a sense of purpose for salespeople

Valerie Good, Douglas E. Hughes, Hao Wang

04-11-2021 | Original Empirical Research

Consumer authenticity seeking: conceptualization, measurement, and contingent effects

Fabian Bartsch, Katharina Petra Zeugner-Roth, Constantine S. Katsikeas

10-08-2021 | Original Empirical Research

The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use

Rosanna K. Smith, Elham Yazdani, Pengyuan Wang, Saber Soleymani, Lan Anh N. Ton

06-11-2021 | Original Empirical Research

What brand do I use for my new product? The impact of new product branding decisions on firm value

Larisa Kovalenko, Alina Sorescu, Mark B. Houston

29-09-2021 | Original Empirical Research

Salient knowledge that others are also evaluating reduces judgment extremity

Claire I. Tsai, Min Zhao, Dilip Soman

04-08-2021 | Original Empirical Research

Customer-focused voice and rule-breaking in the frontlines

Gabriel Gazzoli, Nawar N. Chaker, Alex R. Zablah, Tom J. Brown

15-10-2021 | Original Empirical Research

The Effect of Air Pollution on Food Preferences

Jingwen Liu, Peng Zou, Yu Ma

Springer Professional

Journal of the Academy of Marketing Science

Issue 2/2022

Table of Contents (10 Articles)

Marketing research on Mobile apps: past, present and future

Online influencer marketing

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures

More than money: establishing the importance of a sense of purpose for salespeople

Consumer authenticity seeking: conceptualization, measurement, and contingent effects

The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use

What brand do I use for my new product? The impact of new product branding decisions on firm value

Salient knowledge that others are also evaluating reduces judgment extremity

Customer-focused voice and rule-breaking in the frontlines

The Effect of Air Pollution on Food Preferences

Current Publications

Issue 2/2023

Issue 1/2023

Issue 6/2022

Issue 5/2022

Issue 4/2022

Issue 3/2022

Issue 2/2022

Issue 1/2022

Issue 6/2021

Issue 5/2021