Issue 2/2022
Content (10 Articles)
- Review Paper
Marketing research on Mobile apps: past, present and future
Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja, Paul Harrigan
- Conceptual/Theoretical Paper
Online influencer marketing
Fine F. Leung, Flora F. Gu, Robert W. Palmatier
- Original Empirical Research
Perceived financial constraints and normative influence: discretionary purchase decisions across cultures
Malika Malika, Durairaj Maheswaran, Shailendra Pratap Jain
- Original Empirical Research
More than money: establishing the importance of a sense of purpose for salespeople
Valerie Good, Douglas E. Hughes, Hao Wang
- Original Empirical Research
Consumer authenticity seeking: conceptualization, measurement, and contingent effects
Fabian Bartsch, Katharina Petra Zeugner-Roth, Constantine S. Katsikeas
- Original Empirical Research
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
Rosanna K. Smith, Elham Yazdani, Pengyuan Wang, Saber Soleymani, Lan Anh N. Ton
- Original Empirical Research
What brand do I use for my new product? The impact of new product branding decisions on firm value
Larisa Kovalenko, Alina Sorescu, Mark B. Houston
- Original Empirical Research
Salient knowledge that others are also evaluating reduces judgment extremity
Claire I. Tsai, Min Zhao, Dilip Soman
- Original Empirical Research
Customer-focused voice and rule-breaking in the frontlines
Gabriel Gazzoli, Nawar N. Chaker, Alex R. Zablah, Tom J. Brown
- Original Empirical Research
The Effect of Air Pollution on Food Preferences
Jingwen Liu, Peng Zou, Yu Ma
