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Journal of the Academy of Marketing Science

Issue 2/2023

Content (12 Articles)

Open Access Original Empirical Research

Exclusivity strategies for digital products across digital and physical markets

Rouven Seifert, Cord Otten, Michel Clement, Sönke Albers, Ole Kleinen

Original Empirical Research

The effect of disease anthropomorphism on compliance with health recommendations

Lili Wang, Maferima Touré-Tillery, Ann L. McGill

Open Access Original Empirical Research

You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades

Janina Garbas, Sebastian Schubach, Martin Mende, Maura L. Scott, Jan H. Schumann

Original Empirical Research

Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis

Peng Vincent Zhang, Seoyoung Kim, Anindita Chakravarty

Open Access Original Empirical Research

Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention

Lily (Xuehui) Gao, Evert de Haan, Iguácel Melero-Polo, F. Javier Sese

Original Empirical Research

The impact of voluntary sustainability reporting on firm value: Insights from signaling theory

Wesley Friske, Seth A. Hoelscher, Atanas Nik Nikolov

Open Access Original Empirical Research

Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry

Nico Wiegand, Yuri Peers, Alexander Bleier

Original Empirical Research

Narrative curation and stewardship in contested marketspaces

Matthew M. Mars, Hope Jensen Schau, Tyler E. Thorp

Original Empirical Research

To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions

Yufei Zhang, Thomas E. DeCarlo, Andrew S. Manikas, Abhi Bhattacharya

Original Empirical Research

Income inequality and consumer preference for private labels versus national brands

Didem Kurt, Francesca Gino

Original Empirical Research

The opportunities and costs of highly involved organizational buyers

Colleen E. McClure, Justin M. Lawrence, Todd J. Arnold, Lisa K. Scheer

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