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Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 3/2021

Issue 3/2021

Table of Contents ( 11 Articles )

06-01-2021 | Editorial | Issue 3/2021

The importance of behavioral outcomes

John Hulland, Mark Houston

12-11-2020 | Conceptual/Theoretical Paper | Issue 3/2021

A theory of multiformat communication: mechanisms, dynamics, and strategies

Jordan W. Moffett, Judith Anne Garretson Folse, Robert W. Palmatier

07-01-2021 | Review Paper | Issue 3/2021

Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory

Willy Bolander, Nawar N. Chaker, Alec Pappas, Daniel R. Bradbury

19-02-2021 | Methodological Paper | Issue 3/2021 Open Access

Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time

Katharina Keller, Christian Schlereth, Oliver Hinz

13-04-2021 | Correction | Issue 3/2021

Correction to: Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time

Katharina Keller, Christian Schlereth, Oliver Hinz

13-01-2021 | Original Empirical Research | Issue 3/2021 Open Access

No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects

William L. Cron, Sascha Alavi, Johannes Habel, Jan Wieseke, Hanaa Ryari

23-11-2020 | Original Empirical Research | Issue 3/2021

The dynamic nature of marketing constructs

Lars Bergkvist, Martin Eisend

29-10-2020 | Original Empirical Research | Issue 3/2021

Sales enablement: conceptualizing and developing a dynamic capability

Robert M. Peterson, Avinash Malshe, Scott B. Friend, Howard Dover

20-02-2021 | Original Empirical Research | Issue 3/2021

Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos

Carter Morgan, Tatiana M. Fajardo, Claudia Townsend

28-01-2021 | Original Empirical Research | Issue 3/2021

A customer portfolio management model that relates company’s marketing to its long-term survival

Leigh McAlister, Shameek Sinha

16-11-2020 | Original Empirical Research | Issue 3/2021

Governance implications of modularity in sourcing relationships

Nukhet Harmancioglu, Stefan Wuyts, Peren Ozturan

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