Issue 3/2023
Content (12 Articles)
Open Access
Original Empirical Research
From tablet to table: How augmented reality influences food desirability
William Fritz, Rhonda Hadi, Andrew Stephen
Original Empirical Research
Examining post-purchase consumer responses to product automation
Leah Warfield Smith, Randall Lee Rose, Alex R. Zablah, Heath McCullough, Mohammad “Mike” Saljoughian
Original Empirical Research
The effect of positive anticipatory utility on product pre‑order evaluations and choices
Amaradri Mukherjee, Ronn J. Smith, Scot Burton
Original Empirical Research
Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations
Davide Christian Orazi, Bhoomija Ranjan, Yimin Cheng
Original Empirical Research
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years
Jonathan Luffarelli, Sebastiano A. Delre, Polina Landgraf
Original Empirical Research
A taxonomy of marketing organizations
Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, Bill Stewart
Original Empirical Research
Hideous but worth it: Distinctive ugliness as a signal of luxury
Ludovica Cesareo, Claudia Townsend, Eugene Pavlov
Original Empirical Research
The design of B2B customer references: A signaling theory perspective
D. Eric Boyd, F. Javier Sese, Sebastian Tillmanns
Original Empirical Research
What’s not to like? Negations in brand messages increase consumer engagement
Todd Pezzuti, James M. Leonhardt
Original Empirical Research
Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions
Paolo Antonetti, Ilaria Baghi
Original Empirical Research
The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude
Kirk Kristofferson, Lea Dunn
Correction
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control
David I. Gilliland