Issue 4/2018
Content (11 Articles)
Original Empirical Research
Building and leveraging sports brands: evidence from 50 years of German professional soccer
Hauke A. Wetzel, Stefan Hattula, Maik Hammerschmidt, Harald J. van Heerde
Original Empirical Research
Sales force leadership during strategy implementation: a social network perspective
Babak Hayati, Yashar Atefi, Michael Ahearne
Original Empirical Research
The copycat CMO: firms’ imitative behavior as an explanation for CMO presence
Cecilia Wiedeck, Andreas Engelen
ORIGINAL EMPIRICAL RESEARCH
Gamified interactions: whether, when, and how games facilitate self–brand connections
Axel Berger, Tobias Schlager, David E. Sprott, Andreas Herrmann
Original Empirical Research
A meta-analytic review of influence strategies in marketing channel relationships
Wesley James Johnston, Angelina Nhat Hanh Le, Julian Ming-Sung Cheng
Original Empirical Research
The role of leadership in salespeople’s price negotiation behavior
Sascha Alavi, Johannes Habel, Paolo Guenzi, Jan Wieseke
Original Empirical Research
When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies
Allison R. Johnson, Valerie S. Folkes, Juan Wang
Original Empirical Research
Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities
S. Arunachalam, Sridhar N. Ramaswami, Pol Herrmann, Doug Walker
Correction
Correction to: Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities
S. Arunachalam, Sridhar N. Ramaswami, Pol Herrmann, Doug Walker
Original Empirical Research
Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment
Sara Hanson, Hong Yuan