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Journal of the Academy of Marketing Science

Issue 4/2020

Content (10 Articles)

Review Paper

Sponsorship-linked marketing: research surpluses and shortages

T. Bettina Cornwell, Youngbum Kwon

Open Access Review Paper

Customer experience: fundamental premises and implications for research

Larissa Becker, Elina Jaakkola

Original Empirical Research

How and when weather boosts consumer product valuation

Tobias Schlager, Emanuel de Bellis, JoAndrea Hoegg

Original Empirical Research

Communicating brand biographies effectively: the role of communication source

Ali Tezer, H. Onur Bodur, Bianca Grohmann

Original Empirical Research

Competitive advertising strategies for programmatic television

Ivan A. Guitart, Guillaume Hervet, Sarah Gelper

Original Empirical Research

The impact of value-related crises on price and product-performance elasticities

Raoul V. Kübler, Michael Langmaack, Sönke Albers, Wayne D. Hoyer