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Journal

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 4/2020

Issue 4/2020

Table of Contents ( 10 Articles )

18-05-2019 | Review Paper | Issue 4/2020

Sponsorship-linked marketing: research surpluses and shortages

T. Bettina Cornwell, Youngbum Kwon

13-01-2020 | Review Paper | Issue 4/2020 Open Access

Customer experience: fundamental premises and implications for research

Larissa Becker, Elina Jaakkola

05-08-2019 | Review Paper | Issue 4/2020 Open Access

Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage

Markus Blut, Cheng Wang

11-01-2020 | Original Empirical Research | Issue 4/2020

Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

Pravin Nath, Neeraj Bharadwaj

24-01-2020 | Original Empirical Research | Issue 4/2020

How and when weather boosts consumer product valuation

Tobias Schlager, Emanuel de Bellis, JoAndrea Hoegg

13-09-2019 | Original Empirical Research | Issue 4/2020

Communicating brand biographies effectively: the role of communication source

Ali Tezer, H. Onur Bodur, Bianca Grohmann

16-01-2020 | Original Empirical Research | Issue 4/2020

Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences

Fabian Bill, Sven Feurer, Martin Klarmann

14-09-2019 | Original Empirical Research | Issue 4/2020

Competitive advertising strategies for programmatic television

Ivan A. Guitart, Guillaume Hervet, Sarah Gelper

08-11-2019 | Original Empirical Research | Issue 4/2020

The impact of value-related crises on price and product-performance elasticities

Raoul V. Kübler, Michael Langmaack, Sönke Albers, Wayne D. Hoyer

29-10-2019 | Original Empirical Research | Issue 4/2020

Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership

Annika Wiecek, Daniel Wentzel, Aras Erkin

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