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Journal of the Academy of Marketing Science

Issue 5/2021

Content (10 Articles)

Review Paper

Pandemics and marketing: insights, impacts, and research opportunities

Gopal Das, Shailendra Pratap Jain, Durairaj Maheswaran, Rebecca J. Slotegraaf, Raji Srinivasan


On salesperson judgment and decision making

Son K. Lam, Michel van der Borgh

Open Access Original Empirical Research

How does consumer engagement evolve when brands post across multiple social media?

Vasu Unnava, Ashwin Aravindakshan

Original Empirical Research

How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market

Anirban Adhikary, Krishna Sundar Diatha, Sourav Bikash Borah, Amalesh Sharma

Open Access Original Empirical Research

When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods

Jacob Suher, Courtney Szocs, Koert van Ittersum

Original Empirical Research

Knowledge structure in product- and brand origin–related research

Saeed Samiee, Brian R. Chabowski

Original Empirical Research

Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson

David Gligor, Christopher Newman, Saim Kashmiri

Original Empirical Research

Synergistic and cannibalization effects in a partnership loyalty program

Matilda Dorotic, Dennis Fok, Peter C. Verhoef, Tammo H. A. Bijmolt

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