Skip to main content
main-content
Top

Journal

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 6/2019

Issue 6/2019

Special Issue: Marketing Strategy in Digital, Data-Rich, and Developing Market (D3) Environments

Table of Contents ( 12 Articles )

29-10-2019 | Editorial | Issue 6/2019

New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments

Shrihari Sridhar, Eric Fang

12-01-2019 | Original Empirical Research | Issue 6/2019

Seeking the support of the silent majority: are lurking users valuable to UGC platforms?

Xingyu Chen, Xing Li, Dai Yao, Zhimin Zhou

25-07-2019 | Original Empirical Research | Issue 6/2019

What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms

Qingliang Wang, Fred Miao, Giri Kumar Tayi, En Xie

07-02-2019 | Original Empirical Research | Issue 6/2019

Getting more likes: the impact of narrative person and brand image on customer–brand interactions

Yaping Chang, You Li, Jun Yan, V. Kumar

21-02-2019 | Original Empirical Research | Issue 6/2019

Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions

Diandian Xiang, Leinan Zhang, Qiuyan Tao, Yonggui Wang, Shuang Ma

17-11-2018 | Original Empirical Research | Issue 6/2019

Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies

Maggie Chuoyan Dong, Fue Zeng, Chenting Su

22-08-2019 | Original Empirical Research | Issue 6/2019

In pursuit of an effective B2B digital marketing strategy in an emerging market

Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri, Nôga Simões De Arruda Corrêa da Silva, S. Arunachalam

05-08-2019 | Original Empirical Research | Issue 6/2019

The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation

Haizhong Wang, Hong Yuan, Xiaolin Li, Huaxi Li

13-09-2019 | Correction | Issue 6/2019

Correction to: The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation

Haizhong Wang, Hong Yuan, Xiaolin Li, Huaxi Li

14-06-2019 | Original Empirical Research | Issue 6/2019

How nutrition information influences online food sales

Peng Zou, Jingwen Liu

22-04-2019 | Original Empirical Research | Issue 6/2019

Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales

Feng Wang, Li Zuo, Zhi Yang, Yueyan Wu

19-02-2019 | Original Empirical Research | Issue 6/2019

Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance

Li Zuo, Gregory J. Fisher, Zhi Yang

Current Publications