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Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 6/2020

Issue 6/2020

Table of Contents ( 11 Articles )

08-11-2019 | Original Empirical Research | Issue 6/2020

Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective

Ryan Mullins, Bulent Menguc, Nikolaos G. Panagopoulos

29-01-2020 | Original Empirical Research | Issue 6/2020

Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size

Jun Yao, Harmen Oppewal, Di Wang

26-02-2020 | Original Empirical Research | Issue 6/2020

Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior

Tobias Kraemer, Welf H. Weiger, Matthias H. J. Gouthier, Maik Hammerschmidt

11-06-2020 | Original Empirical Research | Issue 6/2020

Consumer arrogance and word-of-mouth

Ayalla Ruvio, Richard P. Bagozzi, G. Tomas M. Hult, Richard Spreng

09-05-2020 | Original Empirical Research | Issue 6/2020

The interplay between business and personal trust on relationship performance in conditions of market turbulence

Stephanie M. Mangus, Eli Jones, Judith Anne Garretson Folse, Shrihari Sridhar

10-06-2020 | Original Empirical Research | Issue 6/2020

Using product development information to spur the adoption of continuous improvement products

Nga N. Ho-Dac, Minu Kumar, Rebecca J. Slotegraaf

16-11-2019 | Original Empirical Research | Issue 6/2020

Successive product generations: financial implications of industry release rhythm alignment

Torsten Bornemann, Cornelia Hattula, Stefan Hattula

08-06-2020 | Original Empirical Research | Issue 6/2020

Brand relevance and the effects of product proliferation across product categories

Yanhui Zhao, Yufei Zhang, Joyce (Feng) Wang, Wyatt A. Schrock, Roger J. Calantone

27-05-2020 | Review Paper | Issue 6/2020

Customer engagement in social media: a framework and meta-analysis

Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio, Barry J. Babin

03-07-2020 | Review Paper | Issue 6/2020

How CEO/CMO characteristics affect innovation and stock returns: findings and future directions

Ya You, Shuba Srinivasan, Koen Pauwels, Amit Joshi

29-04-2020 | Correction | Issue 6/2020

Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters

Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen, Peeter W. J. Verlegh

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