Journal of the Academy of Marketing Science 6/2021

03-06-2021 | Original Empirical Research

Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products

Chadwick J. Miller, Daniel C. Brannon, Jim Salas, Martha Troncoza

08-04-2021 | Original Empirical Research

The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands

Jake Hoskins, Shyam Gopinath, J. Cameron Verhaal, Elham Yazdani

11-03-2021 | Original Empirical Research

Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms

Gautham Vadakkepatt, Venkatesh Shankar, Rajan Varadarajan

30-03-2021 | Original Empirical Research

Space between products on display: the impact of interspace on consumer estimation of product size

Yuli Zhang, Hyokjin Kwak, Marina Puzakova, Charles R. Taylor

13-04-2021 | Original Empirical Research

Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program

Alina Nastasoiu, Neil T. Bendle, Charan K. Bagga, Mark Vandenbosch, Salvador Navarro

26-06-2021 | Original Empirical Research

When drivers become inhibitors of organic consumption: the need for a multistage view

Robert Mai, Stefan Hoffmann, Ingo Balderjahn

03-06-2021 | Original Empirical Research

From franchisee experience to customer experience: their effects on franchisee performance

Pushpinder Gill, Stephen K. Kim

21-07-2021 | Original Empirical Research

Self-oriented competitiveness in salespeople: sales management implications

Wyatt A. Schrock, Douglas E. Hughes, Yanhui Zhao, Clay Voorhees, John R. Hollenbeck

14-06-2021 | Original Empirical Research

Relating entertainment features in screenplays to movie performance: an empirical investigation

Brianna JeeWon Paulich, V. Kumar

23-07-2021 | Correction

Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation

Brianna JeeWon Paulich, V. Kumar

13-08-2021 | Original Empirical Research

The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods

Philippe Aurier, Mejía Victor D.

22-05-2021 | Correction

Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory

Willy Bolander, Nawar N. Chaker, Alec Pappas, Daniel R. Bradbury

Springer Professional

Journal of the Academy of Marketing Science

Issue 6/2021

Table of Contents (12 Articles)

Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products

The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands

Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms

Space between products on display: the impact of interspace on consumer estimation of product size

Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program

When drivers become inhibitors of organic consumption: the need for a multistage view

From franchisee experience to customer experience: their effects on franchisee performance

Self-oriented competitiveness in salespeople: sales management implications

Relating entertainment features in screenplays to movie performance: an empirical investigation

Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation

The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods

Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory

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