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Journal of the Academy of Marketing Science

Issue 6/2021

Content (12 Articles)

Original Empirical Research

The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands

Jake Hoskins, Shyam Gopinath, J. Cameron Verhaal, Elham Yazdani

Original Empirical Research

Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms

Gautham Vadakkepatt, Venkatesh Shankar, Rajan Varadarajan

Original Empirical Research

Space between products on display: the impact of interspace on consumer estimation of product size

Yuli Zhang, Hyokjin Kwak, Marina Puzakova, Charles R. Taylor

Original Empirical Research

Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program

Alina Nastasoiu, Neil T. Bendle, Charan K. Bagga, Mark Vandenbosch, Salvador Navarro

Original Empirical Research

When drivers become inhibitors of organic consumption: the need for a multistage view

Robert Mai, Stefan Hoffmann, Ingo Balderjahn

Original Empirical Research

From franchisee experience to customer experience: their effects on franchisee performance

Pushpinder Gill, Stephen K. Kim

Original Empirical Research

Self-oriented competitiveness in salespeople: sales management implications

Wyatt A. Schrock, Douglas E. Hughes, Yanhui Zhao, Clay Voorhees, John R. Hollenbeck