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Published in:

01-09-2021 | Guest Commentary

Just Being Good Will Not Be Good Enough!

Author: Kai Lars Barbehön

Published in: ATZelectronics worldwide | Issue 9/2021

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Excerpt

It is not really new that the automotive sector is in the throes of change. The debate is, at the most, about which trend is currently the strongest driver of change; is it electrification, automation, or connectivity. From whichever perspective we choose to view the situation, the common theme is that the rate of change poses a considerable challenge to us as the designers of automotive electronics. The newcomers to the automotive business seem to handle these challenges much better than the automotive manufacturers who have shaped mobility over the past 10 years. To make sure they do not fall behind, a new understanding is required of what makes mobility desirable both today and in the future. The previously appreciated values for automotive electronics such as robustness and quality need to be supplemented with new attributes such "always fresh" and the ability to be updated. …

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Metadata
Title
Just Being Good Will Not Be Good Enough!
Author
Kai Lars Barbehön
Publication date
01-09-2021
Publisher
Springer Fachmedien Wiesbaden
Published in
ATZelectronics worldwide / Issue 9/2021
Electronic ISSN: 2524-8804
DOI
https://doi.org/10.1007/s38314-021-0677-9