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Metadata
Title
Kaufentscheidungen
Author
Thomas Rudolph
Publication date
01-08-2009
Publisher
SP Gabler Verlag
Published in
Marketing Review St. Gallen / Issue 4/2009
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI
https://doi.org/10.1007/s11621-009-0099-1