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4. Kaufprozess und Kaufverhalten im E-Commerce

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Frank Deges
Published in
Grundlagen des E-Commerce
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Im E-Commerce hat sich durch die immense Produktvielfalt, verbunden mit der Preis- und Anbietertransparenz, das Informations- und Kaufverhalten der Konsumenten nachhaltig verändert. Dieses Kapitel thematisiert die Auswirkungen des E-Commerce auf den Kaufprozess und das Kaufverhalten und vermittelt ein fundiertes Basiswissen darüber.

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previous chapter Erlösformen und Erlösgenerierung im E-Commerce
next chapter Betriebstypen und Geschäftsmodelle im E-Commerce
Title
Kaufprozess und Kaufverhalten im E-Commerce
Author
Frank Deges
Copyright Year
2020
Book
Grundlagen des E-Commerce

Print ISBN: 978-3-658-26319-5

Electronic ISBN: 978-3-658-26320-1

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-26320-1_4
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