Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top

5. Kein Rabatt: Kundenkarten ohne regelmäßige Incentivierung

  • 2017
  • OriginalPaper
  • Chapter
Published in:
Author
Alexandra Ranzinger
Published in
Praxiswissen Kundenbindungsprogramme
Publisher
Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Zusammenfassung

Neben den hier geschilderten Bonus- und Rabattprogrammen, die in jedem Fall immer Rabatte in Form von Direktrabatten oder in Form von Punkten vergeben, gibt es auch Kundenkarten, die keinerlei regelmäßige Incentivierung oder Rabatte vergeben. Eine der bekanntesten Karten dieser Kategorie war in der Vergangenheit die Douglas Card, die jedoch im Herbst 2016 auf eine Basis-Incentivierung umgestellt wurde. Neu hinzugekommen ist Anfang 2016 der Media Markt Club, der ohne Basis-Incentivierung gestartet wurde und augenscheinlich das einzige Programm auf dem deutschen Markt ist, das keine solche Incentivierung bietet.

Already a customer? Then log in here to gain access.

Customer login

Not a customer yet? Then find out more about our access models now:

Individual Access

Start your personal individual access now. Get instant access to more than 164,000 books and 540 journals – including PDF downloads and new releases.

Starting from 54,00 € per month!    

Get access

Access for Businesses

Utilise Springer Professional in your company and provide your employees with sound specialist knowledge. Request information about corporate access now.

Find out how Springer Professional can uplift your work!

Contact us now

For explorers: Get to know our platforms better with a free registration.

Register for free
previous chapter Hier gibt’s was raus: Rabattkarten
next chapter Treue belohnen: Punkteklebe-Aktionen
Title
Kein Rabatt: Kundenkarten ohne regelmäßige Incentivierung
Author
Alexandra Ranzinger
Copyright Year
2017
Book
Praxiswissen Kundenbindungsprogramme

Print ISBN: 978-3-658-17659-4

Electronic ISBN: 978-3-658-17660-0

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-658-17660-0_5
This content is only visible if you are logged in and have the appropriate permissions.