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Sales Excellence

„Keine Big Box auf der Grünen Wiese“

  • 01-06-2025
  • Praxis & Prozesse
Published in:
Author
Eva-Susanne Krah
Published in
Sales Excellence | Issue 6/2025

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Excerpt

Die deutsche Handelslandschaft ist im Umbruch. Neue Vertriebskonzepte auf weniger Fläche - das ist die Zukunft. Dr. Kai Hudetz, Geschäftsführer des Kölner Instituts für Handelsforschung (IFH KÖLN), erklärt im Interview mit Sales Excellence, wo Probleme liegen und welche Chancen der Handel nutzen sollte.
Dr. Kai Hudetz
ist Geschäftsführer des Instituts für Handelsforschung (IFH KÖLN) (www.ifh-koeln.de) und Gründungsmitglied des dort angesiedelten E-Commerce Centers ECC KÖLN. Der Wirtschaftswissenschaftler und E-Commerce-Experte ist zudem Beiratsmitglied der ersten Stunde der Fachzeitschrift Sales Excellence.
E-Mail: k.hudetz@ifhkoeln.de
© I IFH KÖLN.JPG
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previous article Ansätze in der Serviceautomation
next article Mit Sales-Kennzahlen aktuelle Vertriebsziele besser erreichen
Title
„Keine Big Box auf der Grünen Wiese“
Author
Eva-Susanne Krah
Publication date
01-06-2025
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 6/2025
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-025-2452-7

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