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1. Kennzahlen als Führungsinstrument

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Jörg B. Kühnapfel
Published in
Vertriebskennzahlen
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Wirtschaftliche Zusammenhänge sind komplex. Ursache-Wirkungsbeziehungen sind selten eindeutig, die Einflussfaktoren auf Ergebnisse vielfältig. Entsprechend schwer fällt es, sprachliche Eindeutigkeit herzustellen.

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next chapter Wie entsteht eine Kennzahl?
Title
Kennzahlen als Führungsinstrument
Author
Jörg B. Kühnapfel
Copyright Year
2019
Book
Vertriebskennzahlen

Print ISBN: 978-3-658-24940-3

Electronic ISBN: 978-3-658-24941-0

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-24941-0_1