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3. Kennzahlen für den Vertrieb – eine Auswahl

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Jörg B. Kühnapfel
Published in
Vertriebskennzahlen
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Selbstverständlich ist es nicht möglich, eine erschöpfende, umfassende Liste aller denkbaren Kennzahlen für die Vertriebssteuerung zusammen zu stellen. Jedes Unternehmen wird seine eigenen entwickeln, die von Umfang und Branche, Vertriebswegen, Konstruktion und Zielsetzung abhängig sein werden. Schon eine Klassifizierung ist unmöglich.

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previous chapter Wie entsteht eine Kennzahl?
next chapter Wie entsteht ein Kennzahlensystem?
Title
Kennzahlen für den Vertrieb – eine Auswahl
Author
Jörg B. Kühnapfel
Copyright Year
2019
Book
Vertriebskennzahlen

Print ISBN: 978-3-658-24940-3

Electronic ISBN: 978-3-658-24941-0

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-24941-0_3