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Sales Excellence

"KI-Projekte nicht überfrachten, sondern Quick-Wins einbauen"

  • 01-11-2019
  • Betriebspraxis & Führung
Published in:
Author
Gabriele Horcher
Published in
Sales Excellence | Issue 11/2019

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Excerpt

Künstliche Intelligenz verändert nicht nur Geschäftsmodelle, Prozesse und Kontaktwege zum Kunden, sondern auch die Kommunikation im Vertrieb. Sales Excellence fragte bei Kommunikationsexpertin Gabriele Horcher nach, wie KI-Tools den Vertrieb unterstützen und wie sich das künftige Kundenbeziehungsmanagement dadurch wandelt.
Gabriele Horcher
ist Kommunikationswissenschaftlerin und Geschäftsführerin der B2B-Kommunikationsagentur Möller Horcher Public Relations GmbH. Ihre Agentur entwickelt und realisiert integrierte Strategien und Kampagnen mit PR, Content Marketing und Lead Management in den Bereichen IT, Hightech und E-Commerce. Horcher ist außerdem als Rednerin, Moderatorin und Springer-Autorin (www.gabriele-horcher.de) tätig.
E-Mail: gabriele.horcher@moeller- horcher.de
© Frank Muckenheim
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previous article Kundensegmentierung nach Kundennutzen
next article Wie ein Bumerang
Title
"KI-Projekte nicht überfrachten, sondern Quick-Wins einbauen"
Author
Gabriele Horcher
Publication date
01-11-2019
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 11/2019
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-019-0181-5

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