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Innovative Verwaltung

Kommunikationserfolg messen

  • 01-03-2025
  • Strategie
Published in:
Author
Thomas Altenburg
Published in
Innovative Verwaltung | Issue 3/2025

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Excerpt

In Zeiten knapper Budgets muss bei Kommunikationsmaßnahmen stichhaltig argumentiert werden. Regierungskommunikation unterscheidet sich aber von Wirtschaftskommunikation und auch klassische Marktforschungsansätze gelten nur bedingt. Dieser Beitrag bietet Tipps zur Einhaltung behördlicher Rechenschaftspflichten und Begründung von Haushaltsmitteln für Informations- oder Kampagnenmaßnahmen. …

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previous article „Wir brauchen weiterhin radiologischen Notfallschutz“
next article Partizipation? Gerne, aber richtig!
Title
Kommunikationserfolg messen
Author
Thomas Altenburg
Publication date
01-03-2025
Publisher
Springer Fachmedien Wiesbaden
Published in
Innovative Verwaltung / Issue 3/2025
Print ISSN: 1618-9876
Electronic ISSN: 2192-9068
DOI
https://doi.org/10.1007/s35114-025-2177-x

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