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9. Kompensationsgeschäfte

Zur Weiterentwicklung des Intereffikationsmodells

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Authors
Stefan Weinacht
Benjamin Held
Matthias Degen
Published in
Journalismus und Unternehmenskommunikation
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Kompensationsgeschäfte sind als Kopplungsgeschäfte medienrechtlich verboten. Laut Berichten von Praktiker*innen sind sie jedoch alltägliches Werkzeug im Austausch zwischen Journalist*innen und Verlagen einerseits sowie PR-Akteur*innen und Werbungtreibenden andererseits. Auf Grundlage kommunikationswissenschaftlicher, medienrechtlicher und betriebswirtschaftlicher Literatur sowie einer Befragung von 37 Expert*innen aus der Kommunikationsbranche wird untersucht, welche Formen von Kompensationsgeschäften in der Praxis existieren und welche Rolle Kompensationsgeschäfte im Wechselverhältnis von Öffentlichkeitsarbeit und Journalismus spielen. In der alltäglichen Berufspraxis mancher Branchen und Redaktionen werden im Ergebnis mit großer Selbstverständlichkeit Kompensationsgeschäfte genutzt. Daher wird nach einem definitorischen Abgleich von Induktionen, Adaptionen und Kompensationen eine Erweiterung des Intereffikationsmodells vorgeschlagen.

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previous chapter Organisationsinnovationen im Journalismus
next chapter Kooperativer Antagonismus
Title
Kompensationsgeschäfte
Authors
Stefan Weinacht
Benjamin Held
Matthias Degen
Copyright Year
2022
Book
Journalismus und Unternehmenskommunikation

Print ISBN: 978-3-658-35470-1

Electronic ISBN: 978-3-658-35471-8

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-35471-8_9
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