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2. Konzeption des Online-Marketing-Einsatzes

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Ralf T. Kreutzer
Published in
Online-Marketing
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

In diesem Kapitel lernen Sie, wie sich das Online-Marketing in das klassische Marketing einordnet und wie Online-Marketing-Maßnahmen zu planen sind. Sie werden mit den wichtigsten Begriffen und Erscheinungsformen des Online-Marketings vertraut gemacht. Nach dem Lesen dieses Kapitels verstehen Sie die Einordnung des Online-Marketings ins klassische Marketing und Sie können Online-Marketing-Maßnahmen zielorientiert planen und kontrollieren.

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previous chapter Instrumente, Erfolgsfaktoren und Ziele des Online-Marketings
next chapter Instrumente des Online-Marketings
Title
Konzeption des Online-Marketing-Einsatzes
Author
Ralf T. Kreutzer
Copyright Year
2019
Book
Online-Marketing

Print ISBN: 978-3-658-25359-2

Electronic ISBN: 978-3-658-25360-8

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-25360-8_2