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10. Kooperativer Antagonismus

Prolegomena zu einer Ökonomie der Intersystembeziehungen von Journalismus und Public Relations

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Author
Lars Rademacher
Published in
Journalismus und Unternehmenskommunikation
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

In den Beschreibungen der Intersystembeziehungen von Journalismus und PR ist bislang die ökonomische Funktion der Public Relations für den Journalismus systematisch ausgeblendet worden. Dies will der vorliegende Beitrag ändern, indem er die einzelnen Leistungsbündel, die PR für den Journalismus bereithält, benennt und sie einer ersten ökonomischen Betrachtung zugänglich macht. Im Zentrum stehen dabei die Thematisierungs- und zeitliche Strukturierungsfunktion, die Lieferung von Storyanlässen und Dramaturgien, lizenzfreie Co-Kreationen bei Text, Bild, Ton und Bewegtbild, Rechercheunterstützung und Co-Finanzierung von Recherchen und Reisen, das Testen von Technologieinnovationen, Komplexitätsreduktion und die Mitgestaltung der Öffentlichen Meinung.

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next chapter Effectuation und Dynamic Capabilities: Journalistische Start-ups zwischen Idealismus und Pragmatismus
Title
Kooperativer Antagonismus
Author
Lars Rademacher
Copyright Year
2022
Book
Journalismus und Unternehmenskommunikation

Print ISBN: 978-3-658-35470-1

Electronic ISBN: 978-3-658-35471-8

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-35471-8_10
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