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Sales Excellence

Kreative Maßnahmen für den Mehrverkauf nutzen

  • 01-05-2019
  • Betriebspraxis & Führung
Published in:
Author
Thorsten Michael Rau
Published in
Sales Excellence | Issue 5/2019

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Excerpt

Strategisches Cross- und Up-Selling bieten dem Vertrieb zusätzliche Verkaufschancen und zielt auf eine Win-Win-Situation zwischen Kunde und Unternehmen. Wie es um Cross-Selling in deutschen Vertriebsorganisationen steht und Umsatzpotenziale systematisch ausgeschöpft werden können. …

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previous article Bereicherung für die Kundeninteraktion
next article Motivieren durch Achtsamkeit und Wertschätzung
Title
Kreative Maßnahmen für den Mehrverkauf nutzen
Author
Thorsten Michael Rau
Publication date
01-05-2019
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 5/2019
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-019-0068-5

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