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2019 | OriginalPaper | Chapter

Künstliche Intelligenz: Strategische Herausforderungen für etablierte Unternehmen

Authors : Justus Wolff, Andreas Keck, Andreas König, Lorenz Graf-Vlachy, Julia Menacher

Published in: Handbuch Industrie 4.0 und Digitale Transformation

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Ohne Zweifel ist das Phänomen der Industrie 4.0 für sich gesehen eine einschneidende Entwicklung in der globalen Wirtschaft. Was die Industrie 4.0 allerdings zu einer besonders großen Herausforderung werden lässt, ist die Tatsache, dass gleichzeitig mit ihr zahlreiche weitere radikale und aus der Digitalisierung und Vernetzung entspringende Veränderungen einhergehen. Zusammen mit der Industrie 4.0 werden sie die ökomischen, politischen und sozialen Rahmenbedingungen unserer Gesellschaft entscheidend verändern.

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Footnotes
1
Interessanterweise erläutern bereits recht frühe Quellen die möglichen unternehmerischen Konsequenzen sowie die sozialen und ökonomischen Einflüsse von KI. Kurzweil (2005) beschreibt beispielsweise die unternehmerischen Implikationen intelligenter Maschinen und diskutiert Phänomene wie die Dezentralisierung, die Automatisierung sowie den Wandel hin zu einer virtuellen Realität. Russell und Norvig (2009) analysieren die Konsequenzen von KI für Unternehmen und ihre Mitarbeiter aus einer philosophischen Perspektive.
 
2
Diese Methode ist auch in der Finanzmarktforschung weit verbreitet. Beispielsweise untersuchten Antweiler und Frank (2004) 1000 Finanznachrichten nach Buy-, Sell-, und Hold-Signalen, klassifizierten diese und nutzten sie als Trainingsstichprobe zum Anlernen eines Naive-Bayes-Algorithmus. Dieser wurde anschließend verwendet, um über 1,5 Mio. Nachrichten zu klassifizieren.
 
3
Eine Vorgehensweise besteht sicherlich auch darin, mit KI-Start-ups im Rahmen innovativer Konzepte und Strukturen zusammenzuarbeiten. Ein besonders vielversprechender Ansatz ist beispielsweise der Venture-Clienting-Ansatz, der dem BMW Start-up Garage zugrunde liegt (Gimmy et al. 2017).
 
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Metadata
Title
Künstliche Intelligenz: Strategische Herausforderungen für etablierte Unternehmen
Authors
Justus Wolff
Andreas Keck
Andreas König
Lorenz Graf-Vlachy
Julia Menacher
Copyright Year
2019
DOI
https://doi.org/10.1007/978-3-658-24576-4_21