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2. Kundenmanagementprogramme mit System

  • 2023
  • OriginalPaper
  • Chapter
Published in:
Author
Michael Pankow
Published in
Kundenbindungsprogramme für Industrieunternehmen mit indirekten Kunden
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Der Erfolgsschlüssel im System ist natürlich die Wirksamkeit der Programme, die darauf abzielen sollen, mit einer qualifizierten Minderheit aus dem gesamten Kundenkreis intensive Geschäftsbeziehungen mit nachhaltiger Verbesserung z. B. des Share-of-Wallet zu realisieren.

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previous chapter Strategisches Kundenmanagement und Loyalität
next chapter Blick in die Praxis: Beispiele und Einordnungen von Partnerprogrammen
Title
Kundenmanagementprogramme mit System
Author
Michael Pankow
Copyright Year
2023
Book
Kundenbindungsprogramme für Industrieunternehmen mit indirekten Kunden

Print ISBN: 978-3-658-39789-0

Electronic ISBN: 978-3-658-39790-6

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-39790-6_2