Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top
Sales Excellence

Kundennutzenmodelle im B2B-Vertrieb von E-Marktplätzen

  • 01-07-2018
  • Titel
Published in:
Author
Prof. Dr. Jörg Gutsche
Published in
Sales Excellence | Issue 7-8/2018

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Excerpt

Elektronische B2C-Marktplätze stehen vor der Herausforderung, ihre über Jahre hinweg errungene dominante Marktstellung in Gewinne umzumünzen, ohne dabei eben diese Stellung zu gefährden. Daraus erwächst die Aufgabe, die Preise für langjährige Händler drastisch zu erhöhen. Hier spielen Kundennutzenmodelle eine wichtige Rolle. …

Already a customer? Then log in here to gain access.

Customer login

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 130.000 books
  • more than 540 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Surfaces + Materials Technology
  • Insurance + Risk


Secure your knowledge advantage now!

inform now

Sales Excellence

Sales Excellence widmet sich lösungs- und anwendungsorientierten Konzepten, beleuchtet Entwicklungen und bietet Informationen zu Chancen und Herausforderungen im Vertrieb der Gegenwart und Zukunft. Jetzt kostenlos testen!

inform now

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 100.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

inform now

For explorers: Get to know our platforms better with a free registration.

Register for free
previous article In Kürze
next article Was lange währt, wird sicher gut
Title
Kundennutzenmodelle im B2B-Vertrieb von E-Marktplätzen
Author
Prof. Dr. Jörg Gutsche
Publication date
01-07-2018
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 7-8/2018
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-018-0114-8

Other articles of this Issue 7-8/2018

Service Veranstaltungen

  • Service

Digitale Helfer sorgen für bessere Verkaufschancen

  • Betriebspraxis & Führung

Umsatzchancen treffsicher ermitteln

  • Titel

„Overselling ist mit Vorsicht zu betrachten“

  • Titel

Wertschätzung bringt Wertschöpfung

  • Intro

Wertschätzung statt Boni

  • Betriebspraxis & Führung