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Kundenseitige Präferenz für Basistechnologien ‚smarter‘ Produkte: eine Untersuchung am Beispiel von ‚Smart Lighting‘-Systemen

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Authors
Jana Juric
Hannah-Maria Hodges
Jörg Lindenmeier
Timon Renz
Published in
Die informatisierte Service-Ökonomie
Publisher
Springer Fachmedien Wiesbaden

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Abstract

Angetrieben durch den technologischen Fortschritt u.a. im Bereich der Transponder- und Sensortechnologien rücken die sogenannten ‚intelligenten und vernetzten‘ bzw. ‚smarten‘ Systeme verstärkt in den Fokus der Wissenschaft, Politik und allgemeinen Öffentlichkeit. Diese Entwicklung wird insbesondere auch durch diesteigende Bedeutung des Internets der Dinge, d.h. der Digitalisierung und Vernetzung der physischen Umwelt, reflektiert (Bullinger/Hompel 2007). In vielen Bereichen des Alltagslebens wie bei sportlichen Aktivitäten (‚Wearables‘ zur Aufzeichnung der Laufgeschwindigkeit und -strecke beim Jogging), im Einzelhandel (RFID-Chips zum Tracking von Produkten) oder auch in Wohnhäusern und Wohnungen (‚Smart Home‘-Technologien) werden bereits zum heutigen Zeitpunkt unterschiedlichste Objekte bzw. Geräte vernetzt und bspw.

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previous chapter Ästhetik, Digitalisierung und Konsum: mehr Umsatz durch Genuinität?
next chapter The effects of perceived convenience and psychological reactance on resistance at different levels of signalized autonomous e-service provisioning
Title
Kundenseitige Präferenz für Basistechnologien ‚smarter‘ Produkte: eine Untersuchung am Beispiel von ‚Smart Lighting‘-Systemen
Authors
Jana Juric
Hannah-Maria Hodges
Jörg Lindenmeier
Timon Renz
Copyright Year
2018
Book
Die informatisierte Service-Ökonomie

Print ISBN: 978-3-658-21527-9

Electronic ISBN: 978-3-658-21528-6

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-658-21528-6_9