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Marketing Letters

Launching the Idea Corners section of Marketing Letters

  • 09-03-2020
Published in:
Authors
Peter N. Golder
Sandy D. Jap
Published in
Marketing Letters | Issue 1/2020

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Excerpt

We are delighted to launch the publication of a new article format for Marketing Letters, indeed a new format for the entire marketing discipline: 1500-word articles identifying novel marketplace phenomena and their resulting research opportunities. These articles bring marketing’s unique perspective to bear on vital new phenomena for the benefit of businesses and society at large. We will not attempt to summarize the initial set of six articles here, but we are sure that you will be intrigued by the topics—speciesism, “clicks and bricks” retailing, the second digital revolution, drug influences on consumer judgments, the cannabis industry, and price premia in producers’ direct sales channels. …

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next article Speciesism: an obstacle to AI and robot adoption
Title
Launching the Idea Corners section of Marketing Letters
Authors
Peter N. Golder
Sandy D. Jap
Publication date
09-03-2020
Publisher
Springer US
Published in
Marketing Letters / Issue 1/2020
Print ISSN: 0923-0645
Electronic ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-020-09515-x
This content is only visible if you are logged in and have the appropriate permissions.

Other articles of this Issue 1/2020

“See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels

Using technology to bring online convenience to offline shopping

  • Open Access
  • Idea Corner

Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness

The cannabis industry: a natural laboratory for marketing strategy research

Speciesism: an obstacle to AI and robot adoption

Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising