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Published in:

2017 | OriginalPaper | Chapter

1. Lead Management

Author : Jens Fuderholz

Published in: Professionelles Lead Management

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Helen ist Marketingleiterin bei der mittelständischen AUFZU AG. Sie hat Lead Management eingeführt und ist dabei gescheitert: Die Qualität der Leads passt nicht. Sie versucht mit dem Scheitern zurechtzukommen und will einen neuen Anfang unternehmen.

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